Rhetorical Theories

Rhetoric, the study of persuasion, is an inter-disciplinary field that combines writing, communications, linguistics, technology, and more! Below are three rhetorical theories that are particularly helpful for analyzing recruitment rhetoric. Explore each theory and consider how each might potentially show up on a company's website.

Rhetorical Situation

Lloyd Bitzer's rhetorical situation diagrams the relationship between composer, message, and audience.

Mythos

Composers create a mythos to influence the beliefs of their audience.

Cultish

Amanda Montell proposes a framework for identifying organizations that are "cult-ish."