On their recruitment webpage, Home Depot vigorously saturates their visitors with a cultural narrative as they're funneled towards jobs across the business. The page features many photographs of smiling associates, all wearing the company's signature orange apron. The cohesive brand colors visually reinforce the value story presented in the copy, forming a rhetorical mythos that acts upon potential applicants. This mythos has a life of its own, seperate from the real work experience of employees.

Site accessed 5 April 2023; The Home Depot's career recruitment page can be found live at careers.homedepot.com