Mailchimp's website is simple and streamlined, yet effective. The layout and graphic design of the page gesture towards the quality of Mailchimp's product. At the same time, it departs from Mailchimp's cheery-bordering-on-goofy brand image; this contrast is productive, positioning the company as a Serious Corporation instead of a gooey tech startup. This identity is formed by the webpage itself, rather than on any internal evidence of the company's work environment, and generates a rhetorical mythos to persuade applicants.

Site accessed 5 April 2023; Mailchimp's career recruitment page can be found live at mailchimp.com/jobs