The primary focus of Delta Air Lines' career recruitment webpage is presenting a cohesive employer mythos to site visitors; all the content is arranged to build a narrative about the company's values and priorities. Perhaps mythos-building is a high priority for Delta because they expect their potential employees have first- or second-hand experience with the company as customers and they may need to overcome a negative brand association. The secondary goal is visitor conversion; the prominent call to action buttons at the top and bottom of the page nudge visitors to click through to the career listing search tool. The content in-between these CTA bookends has some in-line links, but instead of nudges, these links allow visitors to find interior pages with expanded information. This content stacking helps Delta sort and funnel their various site visitors. 

Site accessed 5 April 2023; Delta Air Lines' career recruitment page can be found live at delta.com/us/en/careers/overview